A workshop and a team of enthusiasts in the Gard, at the gateway to the Cévennes mountains
Sustainability, Benevolence, Reliability, Audacity, Local Manufacturing, Practicality;
these are the values that drive the NaïtUp team day to day.
Two great friends, Patrice Brochier (shown opposite at the École des Mines business incubator) and Christian Soteau, a self-educated man and engineer, outdoors enthusiast.
To reduce the trips back and forth every night, , they imagined a nomadic, simple and original solution to sleep at their adventure spots: a quick-to-install rooftop tent.
The first fully in-house models came to life in 2007 and had immediate fans.
The NaïtUp brand was created in 2010 by Patrice.
The team grew in 2015 when Thierry Villières joined as co-manager adding his industrial processes expertise.
Since, around thirty happy enthusiasts have joined in the careful production, sale, distribution, and the creation of new models, supporting NaïtUpers everywhere.
Your NaïtUp tent is such a well-designed and cosy cocoon able to follow you into the best adventures precisely thanks to the human values of the team.
At NaïtUp, passion rhymes with excellence. Yes, we make tents however, we produce them in the south of France, in a town called Alès (Gard department).
So doing, we also eco-design in order to preserve and protect the nature that we love and where we sleep so peacefully.
It has been a veritable innovation challenge improved as technical inventions and feedback from our NaïtUpers move us into the future.
Pioneer: he made the NaïtUp adventure real. Self-educated engineer, nature lover and generous, he is dedicated to the constant optimisation of our tents and accessories paving the way for future NaïtUpers.
Orderly: foundational member of the team. From organisation, independence, sharing and advice, he consistently provides all the keys to success.
Daring: Ensuring good vibrations and living at NaïtUp, she imagines the actions that energise the entire community, with benevolence and simplicity.
Flora, community manager
Altruist: She shares everything about NaïtUp with a skilful and fine pen making the community more of a big family.
Creative: she puts herself into all NaïtUp content. Via her hard work, the information is clear and accessible.
Determined: With Jean, an iron fist in a velvet glove. He has but one objective: everyone must know about the Hussarde!
Authentic: good days or bad days, he gives his best to grow confidence and serenity among all future NaïtUpeurs.
Enthusiast: passionate about camping, embodying the values of NaïtUp, she guides future users happily.
Veronique, Customer Relations
Diplomatic: she is the After-Sales Service, searching for solutions to each unique request. Everyone can truly enjoy their Hussarde.
Ambitious: mindful to consistently provide quality work under the best conditions for his team, he is ready for any challenge.
Mohammad, assistant manager
Conductor: close to his team, he organises everything to make work efficient. His smile and sympathy are foundational to the friendly atmosphere.
Considerate: for each order, he plans the equipment necessary in order to optimise the team work. All is done to music!
Meticulous: discreet, efficient and attentive; he makes your Hussarde with precision and minute care.
Dreamer: his job? To give shape and form to your dreams of escapade. There is no tent-making secrets he does not know.
Mathieu, R&D manager
Architect: mastering design software, he perfects and orchestrates the release of new products to make our customers’ dreams a reality.
Selma, R&D apprentice
The youngest: curiosity and determination drive all her projects.
Vigilant: he listens carefully to all the team. His mission? Juggle rights and duties to enforce NaïtUp values.
Singular: Eloïse busies herself with employee well-being and work-life balance so that everyone is at their best.
The sparkling one: her fresh eyes and freshness guide her every day.
Insatiable: constantly seeking improvement, he pushes everyone to surpass themselves in order to achieve.
Brice, method and after-sales service
Swiss Army knife: a veritable intermediary between all departments, he constantly improves procedures aiming for ever greater efficiency.
Foresighted: just like the numbers, she speaks the truth! In the exchange and in all benevolence, we count on her.
A local commitment
Terres EFC Occitanie member
Terres EFC Occitanie is an association of economic stakeholders from Occitanie who are committed to new economic models, especially an economy of functionality and cooperation.
This movement aims to experiment and deploy new forms of organisation and production that meet economic, social and environmental challenges with a view to sustainable development.